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April 16, 2012 / Sian Moore

East Meets West conference: programme available

East meets West: Learning from Chinese and Indian Business working with Europe

Lessons from cross-cultural encounters

Seminar to be held at the Hamilton house, 9 May 2012, 9 – 6 PM

Organised by Ulke Veersma, Wim Vandekerckhove, Patrick McGurk and Barry Curnow, University of Greenwich, Business School


8.30 – 9.15 am: Arrival and coffee

9.15 – 9.30 am: Welcome and opening of the seminar

9.30 – 11 am:   Prof. Dr. Geert Hofstede (University of Maastricht, emeritus), ‘Productive cooperation across Eurasia – avoiding cultural pitfalls’

11 -11.30 am: coffee break

11.30- 1 pm:    Francesco D’Aprile and Liew Shin Liat (CMC), Immediate Past Chairman of ICMCI Asia Pacific Hub, ‘Decoding the Secrets of Engaging Chinese in  Professional and Business Activities – a Cross-cultural Perspective’


2.00 – 3.15 pm, Business and Cultural Encounters with China:

– Joost Bücker, Olivier Furrer, Erik Poutsma (Radboud University, Nijmegen), ‘Cultural intelligence and job satisfaction of Chinese managers working for foreign owned MNCs’

– Wendy Banfield, Nick Endacott and Wang Yan (Middlesex University) and Paul Higgins (City University, Hong Kong), ‘Experiences of overseas Chinese learners within an UK higher education organisation’

– Alejandro Martin Sposato (Middlesex University), ‘Western companies operating in China: a cross-cultural perspective’


3.15 – 4.30 pm, Business and Cultural Encounters with India:

– Annette van Delft and Priscilla Kabai (Erasmus University Rotterdam), ‘Strategic HR implications for Indian firms in the Netherlands regarding cross-cultural communication between Dutch and Indian employees’

– Shivali Mathur (Daikin air conditioning UK Ltd), ‘Indian and Chinese Business working in Europe’

– Azizul Hassan and Isha Sharma (University of Greenwich), ‘Ethnic Businesses in London- practicing Ethnic Business Strategies?

4.30 – 5 pm: tea break

5 – 6 pm:  Cross-Cultural Training and Consultancy:

Isha Sharma and Azizul Hassan (University of Greenwich), Movement of People:  Conversion of Cultural Shock into Cultural Adaption’

Jina Kim (Astus Consulting) and Ulke Veersma(University of Greenwich), ‘Cross-cultural training and consultancy: from a toolkit towards strategic change’ 


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